Discover our
Ethos
The Pillars of Our Ethos
Authenticity through Wholeness
We honor the entirety of a woman’s journey—celebrating her beauty, resilience, and imperfections. By embracing all aspects of womanhood, we encourage women to live authentically, unapologetically, and find power in their strength and vulnerability.
Empowerment with Intention
From tools like GlowGuard to transformative retreats, our offerings are designed with purpose, ensuring every woman feels equipped to navigate life confidently, safely, and aligned with her unique path. We empower women to create meaningful change both within themselves and in the world around them.
Connection Rooted in Feminine Energy
We foster a global community that uplifts and inspires, creating spaces for women to reconnect with their feminine energy. Through wisdom, creativity, and shared experiences, we aim to build a sisterhood where every woman feels deeply supported and understood.
Our Mission
Our mission is to empower women to embrace their full selves—the beauty, the challenges, and the transformation—by providing tools, resources, and spaces that inspire authentic connection and growth. At The Feminine Ethos, we honor the depth and complexity of womanhood, creating a sanctuary where women feel seen, supported, and equipped to live boldly, safely, and connected to their truest essence.
Founders
About the
Brenda Ruby Mendez
Founder
My personal journey has been one of transformation—a path shaped by challenges that tested my identity, purpose, and direction. Rather than letting those experiences define me, I chose to see them as opportunities for growth, uncovering profound insights and wisdom along the way. It brings me immense fulfillment to share what I’ve learned with other women navigating their own rediscovery, helping them reconnect with their strength and sense of purpose. As a trailblazer, I’ve stepped boldly into uncharted territories, embracing the essence of feminine resilience and courage. Co-creating The Feminine Ethos is not just a project—it’s a calling. Together, we’ve built a movement that inspires women to reconnect with their authentic selves, claim their power, and lead lives full of intention, joy, and meaning.
Rosaura Alvarez
Founder
The Feminine Ethos was born from a deeply personal desire to create what I once needed: a space where women could feel truly seen, supported, and empowered to embrace every part of their journey. I’ve walked the path of figuring it all out—navigating the ups, downs, and everything in between—and I know how isolating that can feel. That’s why this work means so much to me. It’s about building a sanctuary for women, where we can reconnect with our feminine energy, rediscover our strength, and feel safe in the fullness of who we are. Co-creating TFE is not just my work—it’s my calling, my way of honoring the transformative power of womanhood. Through this community, I hope to remind every woman that she is never alone, and that within her lies the power to create a life of depth, beauty, and purpose.
MEETING OF THE MINDS
WHERE
FLOURISH
together
souls
Looking to connect with heart-centered business leaders and shift makers? Our masterminds and business workshops are beautiful containers for hosting powerful conversations that help us understand how to show up in our businesses, communities, and networks.
Past Masterminds have covered:
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Emotional Intelligence + Energetics – Understanding how our emotions can help or hinder our growth and how to operate from our most authentic self.
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Mindset Rewiring – Uncovering and re-wiring limiting beliefs to create shifts in our patterns of behavior.
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Mentorship – Receive guidance on how to navigate your soul-driven purpose with the "reality" of being an entrepreneur.
Connect with your people:
Share energy in a space where you are seen, heard, and valued. These containers are typically small to allow for deeper connection and support.
Stay tuned by signing up below.